freelance journalist

Smart, connected journalism and website content

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What We Offer

Our experienced, skilled writers and photographers provide incisive, engaging print and digital media to optimise your content and connect with your readers, customers and website visitors.

We deliver readable, vivid, directed media across all social media platforms.

Your content will be up-to-date, well written and human – you’re getting a journalist, not some text from ChatGPT.

Call or message now to see how we can help you.

Our Team

We boast a team of 100+ experienced journalists from the UK and beyond.
We can confidently meet your needs in every aspect – supplying you with the perfect journalist.

David Nicholson


Raphael Holt


Rupert Rowling


Frequently Asked Questions

We believe that constructing a narrative with pictures to be one of the most powerful forms of journalism. In the modern age, with videos and short format media on the rise, it is becoming paramount to hire a photographer.

Our photographers are well versed in many social media and online formats to help you create the perfect outcome.

For businesses

We provide fresh, engaging, up-to-date and relevant content for your website or print publications.

This will attract and retain website visitors, establish your business as a source of helpful information, develop your brand and improve your SEO ranking.

We can interview people inside your business along with clients or partners to showcase your work and thought leadership, introduce new products and connect your work with an ongoing news agenda.

For editors

We have a wealth of experience writing for many of the world’s leading publications, including The Financial Times, The Wall Street Journal, The Sunday Times and Bloomberg. Our writers are adept at turning around stories at speed. We are accurate, skilled writers who can get to the heart of an issue and produce lively, readable, insightful journalism.

We have colleagues around the world who can contribute local knowledge and draw upon their own contact networks to deliver outstanding reportage and feature articles.

Contact us today on +44 7802 834477


The simple answer is: just start writing. You can post articles on social media, send ideas to editors, communicate with and meet other journalists through all kinds of platforms – Facebook has many such groups and we run one of them, called JournoAnswers. This has more than 4,200 members around the world. We would recommend a few things to help you get ahead in freelance journalism: 

a) Your English (or whatever language you want to work in) should be of a high standard. Take care to spell words correctly and to use good grammar and punctuation. Editors will notice sloppy or poorly spelled text.

b) Send summaries rather than completed articles to editors. They are very unlikely to accept full articles – they prefer to specify what they want.

c) Get your contact details and examples of your work online, through listings agencies like, or social media sites like LinkedIn and X. There are many journalism courses in colleges and universities around the UK (and internationally).

If you want to work as a full time, permanent journalist for a newspaper or magazine, these are very helpful. Many freelance journalists are also graduates of these courses, but it’s not obligatory. Others have degrees in English, or have simply gone straight into journalism from another career.

Contact us today on +44 7802 834477 or

Freelance journalists typically work in two main ways. They accept commissions from editors of publications and companies (often from the communications departments), working to a brief which includes a theme, a word-length and a deadline. Or they pitch article proposals to these same commissioning agents, detailing articles that they would like to write.

Freelance journalists can advise clients on the best approaches to stories: the most relevant angles to take, the best interviewees and the ideal length, for example.

They often work in collaboration with production designers, photographers, editors and public relations professionals to produce work that addresses the needs of the publication or website.

The majority of freelance journalism is paid by the word – or more specifically, per 1,000 words. In some circumstances, pay can be by the hour or by the day, especially on a large project where the journalist has to work in collaboration with a team, over a longer period.

Freelance journalists are generally self-employed, although some form limited companies or partnerships. They are responsible for their own tax affairs and invoice for payment on delivery of their work. They always appreciate prompt payment.

Contact us today on +44 7802 834477 or

The content creation landscape has changed dramatically with the arrival of AI generated content from providers such as Chat GPT and Bing. Suddenly those daunting writing tasks are suddenly much more manageable thanks to a chatbot capable of generating thousands of words on any subject imaginable. So what role do freelance journalists and content creators now have in the world of AI?

Are they are threatened species or can the two happily coexist?

Thankfully for us writers out there, the answer is very much the latter as while the chatbots are impressive in what they can achieve, they still have considerable limitations. Here’s a short summary of the main challenges that Chat GPT and its competitors are yet to overcome:

1. Creativity and Originality:
Chatbots generate content based on patterns learned from a diverse range of sources during training. While they can be creative and generate unique text, the bots lack true understanding and personal experiences, limiting their ability to create content with any originality.

In contrast, a human writer has no limit to the personal experiences they can draw upon nor on the breadth of research they can delve into or the number of people they can speak to in order to create a truly unique, well-crafted and original piece of work. While on first glance, a text generated by Chat GPT may look passable, a closer inspection will show the repeated phrases or constructions it has relied upon that quickly make the flow very repetitive and unhuman-like.

2. Contextual Understanding
Context is key! Chatbots are only as good as the data and research they have access to and can only parrot back what they find. They are unable to provide any wider context to say if this is significant or how it compares with what has happened previously. A chatbot works in black and white while an
experienced writer or journalist happily operates within that grey area, carefully interpreting the nuances that any subject or research inevitably throws up.

3. Emotion and Empathy:
The human depth of emotions and understanding of empathy are in marked contrast to the mechanical responses generated by a robot. Whereas a writer will be able to imbue their text with the right descriptors in the perfect place to bring an emotion and warmth to a piece, a chatbot is coldly responding to the task asked of it.

Similarly, that human quality of empathising with a subject is sorely lacking in a chatbot, limiting their suitability for any non-factual writing.

4. Learning and Adaptation:
The chatbots are only as good as what they’ve been taught. While the same is arguably true of humans, we can be much more responsive and adapt to the task in hand, filling in those areas where we may initially lack an understanding. Chatbots on the other hand will remain at that fixed point in
time until they are given their next round of training and updates.

5. Subject Matter Expertise
Of all the five areas listed, subject matter expertise is probably where the biggest chasm exists. The depth of knowledge offered by an experienced writer on an area they have covered for their working lives is simply irreplaceable. A chatbot may be able to throw up a few thousand words on the most niche of subjects but it simply won’t compare with what a writer who has honed their craft can offer. Ultimately, that is what you’re paying for. Words matter and while the temptation to use Chat GPT is obvious, it is one that should be avoided if you truly want to create impactful content that appeals to your audience.

Overall, Chat GPT and Bing certainly have their uses, perhaps as the first port of call to generate some initial text on a subject or where there is a repetitive task with lots of specific data the AI bot can learn from, an annual report for example. However, for anyone looking to create unique content
that stands out from a crowd and draws in readers, then the experience and craft of an experienced writer or journalist is still king.

Some of Our Clients...

Get In Touch


If you’ve got a writing task in mind, however big or small, then please get in touch with the team With our deep pool of journalists, writers, photographers and creatives tocall upon, we’re confident we can match you up with the sector specialist you need to deliver thequality content you’re after. Email us or even better speak to a human by using the contact details listed on our page.